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November 5 @ 7:00 pm - 9:00 pm


Unit Code: BA12WN003

Level: Two

Credit Value: 3

Unit ID: ABN385


Sector: 15.4 Marketing and Sales

Regulated Code: H/504/2647

Purpose and Aim:

This unit introduces the learner to the role of, and processes involved in, marketing


The learner will: The learner can:
1.  Understand how marketing has a key role to play in any business.
1.1 Define the role of marketing.
1.2 Describe marketing as a way of thinking.
2.  Know the marketing mix.
2.1 Define the term ‘ the marketing mix’.
2.2 Describe the product life cycle.
3.  Understand market research and its importance.
3.1 Describe various methods of market research.
3.2 Conduct research for a particular product or service.
3.3 Collate the results obtained from market research.
4.  Understand pricing, determinant and pricing new products/services.
4.1 Describe how price decisions are made.
4.2 Identify pricing determinants.
5.  Understand distribution channels and physical distribution.
5.1 Identify various channels of distribution.
5.2 Outline suitable methods of distribution for a variety of products.
6.  Understand promotional strategies and advertising.
6.1 Describe a range of  promotional strategies.
6.2 Design an effective advertisement for a specific product or service.
6.3 Give reasons for the design of the advertisement in relation to the customers who were targeted.


Assessment Methods:

There is no assessment information available for this unit. Assessments used should be fit for purpose for the unit and learners, and generate evidence of achievement for all the assessment criteria.

Assessment Information:

3.1 A minimum of three methods.

4.2 A minimum of three determinants.

5.1 A minimum of three channels.

5.2 A minimum of five methods of distribution.

6.1 A minimum of three strategies.

6.3 A minimum of three reasons.

Assessor Requirements:

There is no information regarding specific assessor requirements for this unit. Centres should select assessors who are trained in assessment, and who have subject specific competence to assess at this level.


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November 5
7:00 pm - 9:00 pm
Event Category:


Bridgend Campus
Cowbridge Road
Bridgend, CF31 3DF
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